Attractions.io is an innovative provider of digital visitor attraction solutions. In spring 2020, Attractions.io took a bold decision. With the future of attractions industry in doubt, they decided to double down on inbound marketing.
Throughout 2020, Content Visit became a crucial part of Attractions.io's content push. Working hand in glove with their marketing team, we were responsible for blog articles and innovative long-form content.
This resulted in unique content assets like the insights report "Guest Experience Trends for the New Normal."
We helped scale Attractions.io's marketing efforts by producing between six and ten thousand words of industry-focused content per month.
Diving deep into the attractions industry, our team helped craft unique content that spoke directly to Attractions.io clients.
We are very proud of our work with Attractions.io during this time, helping position the company as an authority in their sector, and massively boosting their SEO results.
Marketing Manager at Attractions.io, Emma Jones, said, "Content Visit have been able to transform what can be a complex, technical topic (B2B SaaS) into engaging, easily digestible articles and guides, aligned to our buyer personas' information need."
She added, "Our organic, social, and referral traffic have all more than doubled in the past year. Our blog now accounts for more than half our organic visits, and we're starting to see the results coming through in our growing pipeline of leads."