“The kind of organic traffic we need to grow our site's presence.”

Morphisec uses cyber security content writing to grow organic traffic

Morphisec leveraged cyber security content writing to boost organic traffic and capture attention in a noisy marketplace.

Based in Israel and with offices in the United States, Morphisec develops cybersecurity solutions for mid-market and enterprise companies worldwide.

Since 2014, dozens of household name companies have used Morphisec’s Moving Target Defense technology to stop advanced threats and prevent breaches.

B2B cybersecurity content challenges

  • Educating audiences about the need for protection against advanced threats.

  • Explaining a groundbreaking new technology. 

  • Target audience fed up with security buzzwords and wary of vendors.

Reaching distracted decision-makers

Lauded by Gartner, Morphisec’s patented Moving Target Technology defense flips the switch on advanced threats. In a nutshell, it stops malware that signature-based solutions cannot see. 

However, Morphisec’s customers are used to hearing vendors overpromise and underdeliver.

Learn more: 7 benefits a cybersecurity content writer can bring to your business

To break through this noise, Morphisec needed to produce in-depth educational B2B cyber security content that i) outlined the dangers facing organizations and ii) showed how their solution reduced that risk.

To get this message across, Morphisec needed a cyber security content writing team that understands the info security landscape and knows how to engage decision-makers.

Morphisecthreatreport

For over two years, Content Visit has worked hand in hand with Morphisec’s technical and marketing teams to:

  • Develop more than 100 pieces of B2B content, including whitepapers, blog posts, bylines, and threat indexes such as the 2021 Education Cybersecurity Threat Index.

  • Help write technical threat reports and break news like the discovery of the Babadeda Crypter in 2022.

  • Write copy for solution briefs and other sales enablement material.

  • Craft pitches to third-party publications and interview Morphisec’s subject matter experts to create bylined content.

  • Repurpose cyber security content, including webinars into blogs and other forms of B2B content.

Growing traffic with a cybersecurity writing team

Optimized by us for B2B SEO, our content has helped Morphisec increase organic traffic and attract hundreds of leads. 

Since Content Visit started working with Morphisec, they have generated over $31 million in funding and reached over 10,000 endpoints. 

matt delman headshot sq

According to Matthew Delman, Morphisec’s Content Marketing Manager, “Working with Laura [Content Visit] has been a dream. She's a consummate professional, and creates short- and long-form content for us that's on-message and on-point at a speed that keeps us busy and generating the kind of organic traffic we need to grow our site's presence.”