Lead-gen focused content strategies. We research keywords and buyer intent to help vendors to grow traffic and capture leads.
See Content strategy exampleShort and long-form content assets from your data, our research, and interviews with your team. We write blog posts, case studies, newsletters, whitepapers, and reports for cyber and infosec vendors.
See Content creation exampleOrganic placement in cybersecurity publications. We pitch ghostwritten guest posts to third-party sites to boost your SMEs’ and your brand’s profile.
See Digital PR exampleWe work as an extension of your product marketing team to plan, create, and distribute product led content and lead SEO campaigns.
We use a four-step process to drive results with content.
We find high-value topics that will convert searchers into leads through keyword and market research.
We talk to your internal SMEs, review your sales material, and develop a process for creating expert-led content inside your business.
Matching content to the right channels, including email marketing, PPC advertisements, third-party distribution, and digital PR, we get your message into the market and in front of buyers.
Reporting on what works, we use analytics to zero in on high-impact content opportunities.