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Content Visit

Level up your B2B content and strategy

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Our Services

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Executive ghostwriting

Executive thought leadership for placement on external sites and PR campaigns.

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Blog Writing

High-quality thought leadership and SEO-optimized B2B blog posts based on your buyer personas that boost rankings, bring in organic traffic and qualify leads.

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Recurring monthly or weekly email marketing newsletters to build brand awareness and nurture your business-to-business target audience.

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Case studies

Convince decision makers and convert B2B buyers with story-driven customer success stories.

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Reports and eBooks

Long-form downloadable high-quality content assets, including eBooks, reports, and whitepapers.

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SEO and buyer journey optimized content strategies that give you a framework for reaching your business goals with content

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Who are we?

Helping B2B brands win hearts and minds with customer-first content since 2020.

Experts in researching, writing, and designing blog posts, whitepapers, customer case studies, newsletters, web page copy, and SEO strategy.

We work as an extension of your product marketing team to plan, write, and distribute content. 

Our mission is to help in-house marketing teams at B2B companies and startups drive demand with content marketing.

Our Process

Here's an example of how we build content engines inside B2B brands:

1. Discovery

You let us know what you need your content to do and your target audience. 

You might want to build brand awareness. Or localize existing content, demonstrate subject matter expertise, or build thought leadership. Your goal could be to boost conversions with email marketing and sales collateral or win at search engine optimization (SEO). 

Whatever a content win is to you, we can get you there.

2. Strategy 

After an onboarding call, we dive into the data. 

We start by auditing your existing content. What is out there, where does it live, and how good is it. Then, based on the information you provide, our own research, and interviews with your team, we create a knowledge base of internal and external resources for content creation.

If you don't already have one, we create a content editorial calendar. And if your goal is SEO, we use customer search intent and do a round of keyword research to plot an SEO-focused content plan. 

3. Creation

Only after we become experts in what you do, do we start creating content.

Our in-house team can create landing pages, blog posts, FAQs, ebooks, customer case studies, email newsletters, and infographics. With years of business-to-business content experience, our team stays laser-focused on your target audience, iterating content to find an engaging tone and editorial angle.

4. Development

The content cycle continues.

We work with you to create, curate, and repurpose content based on your content KPIs. 

Our mantra is to give you the best value for money and make the most out of every content deliverable. For example, we can turn webinars and podcasts into engaging blog posts and LinkedIn content or optimize conversions using analytics data.

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