Content Visit

Plug-in content support for GTM, growth, and getting unstuck.

Early-stage cybersecurity companies don’t need a full-time content team right out of the gate.

But they do need content that gets results.

Content Visit works with cybersecurity companies to support GTM efforts, give structure to founder-led marketing efforts, build brand and develop organic search traffic engines from zero to one.

We plug into your existing set up and get work done with ready to deploy processes.

Work with us to get practical, senior-level content support without bloated retainers or hand-holding.

Stand out from a crowded market

We live in a world of AI-generated noise, over 4000 cybersecurity vendors and a market place that pivots to new trends each quarter.

Standing out and getting past the "so what" filter from buyers means publishing content that’s sharp, connected to your the market and your GTM goals, and enables cybersecurity buyers to make clear decisions.

We've helped startups go from zero content to scalable processes, led content for major brand name companies, and know how to get the most out of limited resources.

Now, we bring that same focus to teams that need impact without adding permanent headcount.

In 2025 you don't need hire a content person

Everyone needs content marketing but most startups do not need a full time content marketing manger.

Hiring is expensive, takes time to get to know your space and is risky.

Until you solidify your position in the market you are better off with a fractional content support team that can rapidly try and test content efforts at without adding to your headcount.

At a fraction of the cost of a traditional marketing agency or hiring an in-house team we provide a hands off content marketing service that combines combine audience research, content planning, writing, optimization, link building, and CMS management/publishing.

Typical Content Visit projects include:

• Content strategy & messaging for cybersecurity GTM and product launches

• Creating cornerstone cybersecurity content: blogs, whitepapers, guides

• Building out content for founder-led marketing efforts

• Supporting cybersecurity demand gen with content that converts

• Bringing structure to chaotic content ideas and marketing plans

• Building organic search traffic campaigns to capture intent from in-market buyers on AI and traditional search engines.

We typically work with three kinds of companies:

Cybersecurity startups preparing to go to market. Maybe you just got Series A funding and need to start gaining traction with focused content.

Vendors pivoting with new products or positioning. Including going from a service to a platform play or running a lead gen campaign to test a new service line.

Lean brand and marketing teams at existing cybersecurity MSSPs and service providers. One or two person teams without the capacity to own and scale content marketing or the budget and capacity to hire a and manage dedicated FTE.

You can read some of our cybersecurity marketing case studies here or contact us for more examples of our work.

Why choose Content Visit for cybersecurity content marketing support?

Get the dynamism and value of a freelancer with agency level quality assurance and capacity.

At a monthly cost that is 20% to 40% less than a typical marketing agency, we give you the benefit of:

• Hundreds of hours of market and buyer research. We work with a cybersecurity researcher to curate a database of thousands of up-to-date insights and statistics from vendor and regulator reports. This means we have a unique view of what vendors are talking about and understand the latest market trends and developments. Our clients get the benefit of this research via our unique marketing planning process.

• Broad experience in the security market. Since 2019 we've concluded years long engagements with companies of various maturity levels, including IBM (during an M&A event), Morphisec, DeleteMe, Randori, SenseOn, Cyera, Open Raven, IronVest, and more. We have worked across highly technical B2B solution spaces and helped market information security solutions to consumers. 

• An extremely lean agency. We deliver value added content marketing service at a great price because we refuse to allow layers of account managers to eat up our clients budgets. Our mission is to build long term partnerships with security brands and not to rapidly scale our own agency. To ensure quality, we only work with a maximum of 6 clients at any one time, and we do not outsource our work to unknown third parties. Our clients get 100% transparency and can benefit from any cost savings or efficiencies we create. 

We’re here to help early-stage cybersecurity vendors:

• Identify the story only they can tell

• Build focused content that supports GTM, not just traffic

• Create sharp, useful assets including blogs, research, sales content, messaging that speak directly to buyers

Arrange a free cybersecurity marketing consultation

Meet the team

Laura Martisiute

10+ years of in-house and agency cybersecurity marketing eperience

Finding human stories in high-tech processes for over a decade at companies like DeleteMe, IBM, Morphisec and more.

Thinks that content marketing is the most impactful tool for engaging in-market buyers, getting organic visibility on search engines, and convincing decision-makers.

Robbie Galvin

Tech journalist, science communicator and content strategist

A scientist with a unique background in communication.

Almost a decade of non-profit science communication, journalist and B2B marketing experienced.

Bylined as a writer with publications like Gizmodo, Hakai Magazine, Perspectives, and Earth Island Journal under his belt. Featured in articles in. National Geographic and the Guardian. And co-author of several communication related papers in peer reviewed journals.