Cybersecurity Marketing Writer Hiring Guide
In 2025, cybersecurity deals are fuelled by content.
And hiring a professional cybersecurity marketing writer service can help you significantly outperform competitors relying on generic AI-generated content or inexperienced writers.
3 reasons why brands hire Cybersecurity Marketing Writers in 2025
It doesn't matter if your Crowdstrike or you've just struck your first pre-seed investment.
Every market segment leader in the security industry invests in hiring a writing team or outsources their content marketing to a company like Content Visit because:
75% of B2B buyers prefer self-driven, rep-free sales experiences (Gartner).
On average, B2B buyers consume 13 pieces of content before deciding on a purchase—most of which comes directly from your website.
High-quality, strategic cybersecurity content keeps buyers in your sales funnel.
Choosing Cybersecurity Writing Support
We get a lot of inquiries from companies that want to do cybersecurity marketing but are not sure where to start.
That's we've broken down cybersecurity content marketing into two kinds of services that cybersecurity brands can benefit from.
A: Pure content creation for scaling up
Ideal for larger teams with clearly defined content marketing programs i.e a marketing team of >1 person and a clear use case for content but who lack the capacity to generate quality content at scale in-house.
The KPI for these kinds of companies is the volume of content created (typically to hit SEO keywords or plug into specific marketing campaigns). You know you want to produce x number of blogs on y topic.
So you need to hire a writer (or content marketing agency) that:
Writes that create content according to your provided outlines or manage tools you provide them with.
Conduct SME interviews using your questions or review material you provide them directly.
Ensures accurate, polished, and error-free content.
Pricing: Typically $0.25 - $0.60 per word depending on various factors.
B: Strategic Cybersecurity Content Writing and marketing support for starting off
Ideal for growing companies seeking comprehensive, strategic content support. This kind of service is independent and proactive and perfect for small teams.
With a service like this, you share your goals i.e "we want to create content campaigns targeting our ICP" and the writer or agency will come up with combined campaigns including white papers, blogs, email nature flows, ppc campaigns.
This kind of service will also handle all design, interviews and production becoming your content marketing partner including:
Developing interconnected content clusters to drive organic growth.
Designing content strategies optimized for conversions (CRO) and effective sales funnels.
Benchmarking and auditing your content against competitors.
Managing repurposing and distribution opportunities effectively.
Independently develops detailed content outlines aligned with SEO and marketing goals
Manages market research and SME interviews independently.
Suggests strategic content ideas tailored to current buyer challenges.
Pricing: Highly variable but typically starting at $1000 per month.
Why choose Content Visit for cybersecurity writing support?
At a monthly cost that is typically 20% to 40% less than traditional marketing agencies or skilled freelancer writers charge, we give you the benefit of:
Hundreds of hours of market and buyer research. We work with a cybersecurity researcher to curate a database of thousands of up-to-date insights and statistics from vendor and regulator reports.
Broad experience in the security market. Since 2019 we've concluded years long engagements with companies of various maturity levels, including IBM (during an M&A event), Morphisec, DeleteMe, Randori, SenseOn, Cyera, Open Raven, IronVest, and more. You can read some of our cybersecurity writing case studies or contact us for more examples.
An extremely lean agency. We deliver value added content marketing service at a great price because we refuse to allow layers of account managers to eat up our clients budgets. To ensure quality, we only work with a maximum of 6 clients at any one time
Written by Laura Martisiute