The best SaaS copywriters of 2026

Table of Contents

A SaaS copywriter moves buyers one step further towards closing a deal 

- Looking for a SaaS content marketing agency instead? Check our SaaS content marketing agency guide.

Copywriting is not about putting words on page. Copywriting is, regardless of whether its being done in 2026 or 1926, about tap into something we “desire” or "demand".

A buyer's desire could be something like not having to worry about losing their job because their company gets hacked next quarter. Meeting it with SaaS copywriting is a mix of science and art.  There copywriting is demand capture and often is the missing piece in a sales process.

To capture demand need:

  1. Deep knowledge of the specific desire the buyer has. 

  2. An offer (i.e., a solution you are selling) that satisfies it. 

SaaS Copywriters are supposed to be experts in figuring out these two ingredients of great copywriting and pulling together into compelling copy. 

Who is the best SaaS Copy Writer in 2026?

Here we've pulled together a list of great copywriters that work with SaaS businesses. Now we don't all of them personally but some we do. Of these we would trust more or less anyone within their respective wheel house.

To rank them we created an internal scoring rubric that ranks their experience, domain expertise, sales copy ability and their knowledge of the entire SaaS sales process.

1. Laura Martisiute/Content Visit

Best for: Cybersecurity SaaS copywriting.

Laura Martisiute is a top scoring writer on the rubric we mentioned above. If that rubric was scoring these writers out of 100 points overall she would get 100 points for CyberSecurity B2B SaaS companies and somewhere in the high 80s for other brands.

The founder of Content Visit, Laura, has really immense experience in the cybersecurity market. She has worked with IBM, created and managed the creation of the majority of content for the past five years at DeleteMe, and wrote content and copy for Randori, Morphisec, Element Security, and many other cybersecurity companies. 

Her agency Content Visit won the cybersecurity excellence award for best cybersecurity marketing agency of 2025 (and is set to win again in 2026)

Check out her references on Linkedin.

  • Services: Read them here.

  • Clients: Seed to Enterprise level.

  • Website: You’re on it right now. 

  • Pricing: Retainers starting at $1000 a month.

2. Val Geisler

Best for: Lifecycle email sequences that retain users.

Val designs email programs that grow monthly recurring revenue for SaaS and subscription brands. Her campaigns have lifted conversions by double digits, and her advisory work guides teams at Podia, ConvertKit, and many more. Clients: Seed to Public.

Website: https://www.valgeisler.com 

Linkedin: Val Geisler

Pricing: on request

3. Eddie Shleyner / VeryGoodCopy

Best for: Landing copy and micro‑lessons that spark action.

Eddie founded Very Good Copy after serving as Copy Chief at G2. His mini‑lessons reach sixty‑eight thousand subscribers, and his projects span early‑stage tools to category leaders. 

Clients: Startup to Unicorn.

Website: https://www.verygoodcopy.com

Pricing: On request

4. Chima Mmeje / Zenith Copy

Best for: SEO content when you have a plan already worked out

Chima leads Zenith Copy and runs product‑led content programs for Moz and other high‑growth SaaS brands. Her topic clusters drive targeted organic traffic straight to pipeline. 

Clients: Growth‑stage.

Website: https://zenithcopy.com

Pricing: On request.

5. Hannah Shamji

Best for: Voice‑of‑customer research and message strategy.

A former psychotherapist, Hannah uncovers the language buyers use and feeds it into high‑performing SaaS pages and emails. Her research workshops and calculators give teams repeatable processes.

Clients: Pre‑launch to Scale‑up. Website: https://hannahshamji.com

Pricing: Contact for pricing

6.Joanna Wiebe / Copyhackers

Best for: Conversion copy frameworks

Joanna coined “conversion copywriting” and trains teams at Shopify, Canva, and Sprout Social through Copyhackers. Client projects often lift demo bookings by double digits.

Clients: Series A to public Website: https://copyhackers.com

Pricing: Ask for pricing

7. Josh Garofalo / Sway Copy

Best for: Website messaging for technical products

Josh turns dense product language into clear benefits for brands like HubSpot and Hotjar, improving trial conversions along the way.

Clients: Seed to enterprise Website: https://swaycopy.com

Pricing: project minimum is $10,000 as of april 2026

8. Lianna Patch / Punchline Copy

Best for: Humour‑driven SaaS copy

Lianna’s playful emails and landing pages keep conversion goals front and centre for clients such as Podia and Sprout Social.

Clients: Bootstrapped to Series C Website: https://punchlinecopy.com

Pricing: Ask for for pricing

9.

Best for: Message–market fit backed by UX research

Chris blends behavioural psychology with UX to polish onboarding flows and pricing pages for brands like Moz and ShortStack, often delivering conversion lifts in the mid‑teens.

Clients: Growth‑stage SaaS Website: https://conversionalchemy.net

Pricing:  Copy audits from $299

10.

Best for: Full‑funnel messaging playbooks

Harry’s work includes a 15–20 % homepage lift for BrightLocal and a 43 % boost in sign‑ups for Mockuuups Studio.

Clients: $1 M–$50 M ARR Website: https://elementscopy.com

Pricing: Retainers from $2500 a month for 2 articles per month

11. Phoebe Lown

Best for: A/B‑tested growth copy

Phoebe’s data‑first copy sprints validate every headline and call‑to‑action; her 2025 testing guide has become a staple for early‑stage teams.

Clients: Pre‑seed to Series B Website: https://phoebelown.com

Pricing: Ask for pricing

12. Diane Wiredu / Lion Words

Best for: Message‑market fit sprints

Diane helps scaling SaaS companies strip jargon and lock in a single sharp narrative that buyers remember.

Clients: Series A to D Website: https://lionwords.com

Pricing: Fixed rate pricing, ask for details.

Saas Copywriter F.A.Q

Some of the questions our SaaS copywriting agency gets from companies looking to hire a SaaS copywriter for the first time.

Whats the point in hiring a SaaS copywriter vs using AI copywriting

A SaaS content writer can do three things that AI content marketing software cannot : 

  • Build authority with real people by researching in the voice of customer.

  • Target bottom of the funnel (BOF) buyers with copy that drives home your solution.

  • Define brand identity with copy.

These sound kind of intangible but they are extremely obvious when not present. AI generated copywriting will fill space on a page. A skilled human copywriting will fill your sales funnel.

Saas Content and Copy Examples

Three types of SaaS content examples jump out at us:

  1. Thought leadership content to build domain authority

Your B2B SaaS is probably one of many businesses trying to get ahead in your niche.

Some can gain authority over time just by producing high-quality content that gets shared and linked to.

The fast track to building authority is to get your SaaS copywriter to conduct link building outreach.

Learn more:

This means reaching out to reputable sites in your niche and offering them guest posts from your brand's executives that deliver real insight to their readers.

Note: Some services can do this for you if your company's executives don't have time to write articles. Read our executive ghostwriting blog post to learn more about the process. Or contact us to learn how we can help turn your executives' POVs into guest posts.

These guest posts can then organically link back to supporting content hosted on your blog. 

The three steps to this process are:

1. Create high-quality thought leadership content on your website.

2. Pitch websites in your business niche with topical ideas their readers will find interesting.

3. Write guest posts that link back to content hosted on your site.

When you post on reputable third-party websites, you will also attract backlinks from the readers of the sites who will use your content to support their own thought leadership efforts. 

As a result, your domain authority will gradually snowball, becoming bigger with each backlink.

2. Evergreen SaaS content to grow beyond primary keywords

A. What startups (and B2B SaaS companies in particular) sometimes forget is that their potential audience is much larger than those looking directly for their product.

We could call this your brand’s "wider audience." The individuals in this audience will have a vast range of interests related directly or indirectly to what you're selling. 

For example, imagine a SaaS that sells a cloud-based password manager for enterprises. 

After some basic keyword research on tools like Ahrefs or Semrush, they might have figured out that the primary keyword they wanted to rank high for was "enterprise password manager."

They knew that any potential customer would search online using this primary keyword when they needed a password manager for their business.

However, before a potential buyer looks for their product, they will probably search for information on the issue her product is supposed to solve.

These prospective customers might look for long-tail keywords like "password storage" or "how to save multiple passwords." Therefore, these search terms are essential keywords for a B2B SaaS to target with relevant content and web page optimization. As long as they have search volume, keywords are on the menu.

To capture traffic from people searching for these keywords online, The SaaS’s team created high-quality "evergreen" content that answered their customers' questions. 

Blogs with titles like, "3 safe ways to save multiple passwords" and "How enterprises safely store employee passwords."

3. On-page SEO and GEO copy for brand identity and visibility

Brand identity and brand awareness are topics that your SaaS’s team probably thinks about a lot. 

A positive feeling is not something you can magic out of , but here are three things that excellent website copy and strong brand identity have in common:

  • Functionality. Both content and brand should have a great user experience. Anyone consuming a brand's content should be able to take away something that benefits them. This could be an answer to a question, helpful tip, or inspiration. We recommend businesses conduct a three-point check for all their web copy to test whether the content is valuable or not.

  • Recognizability. When someone looks at your site, reads your content, or uses your product, they should know it's "you." A recognizable identity through your content can pay dividends in the long run. 

  • Believability. You should never host or produce content that is not believable. Your customers should be confident with your credentials when they consume your content.

If all the copy on your website meets these three criteria, your users will have a better experience, and your search marketing performance will improve too.  And ultimately your brand will, so long as copy is combined with offsite work and link build, start to surface on search engines including AI discovery tools like Chat GPT and Perplexity.

Q. Whats new with SaaS copywriting in 2026?

A. Everything and nothing.

Yes AI is a thing but people are still depending on copy to sell SaaS services worth hundreds of millions of dollars each year.

More brands are using AI to replace copywriters. This is, in our opinion, a very short sighted mistake. It's also your advantage. If you invest in copywriting it's never been easier to stand out.

Copy and content are two different things. Copywriting sells ideas, builds brands and ultimately is one of the biggest factors in what makes a great business. Is that something you want to leave to AI in 2026?

Final Thoughts

Copywriting closes deals, makes people remember your brand and grows businesses. 

Content Visit provides a SaaS copywriting service aimed at B2B software vendors. We specialize in helping cyber and infosecurity companies in particular. 

Written by Robert Galvin