How to Choose a Cybersecurity Content Marketing Agency

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Finding a cybersecurity content marketing agency matters for one simple reason - there are more than 3,500 cybersecurity vendors.

Every space of the market, from add-on AV solutions to identity protection to XDR to penetration testing to access management has dozens, if not hundreds, of competitors. 

Looking for content marketing support for your information technology or cybersecurity company? We can help. Let’s talk.

Marketing a security solution or service effectively means having experienced creatives, scalable processes, and the ability to create high-quality content regardless of what channel you market through. To get these capabilities, you might need outsourced support in the form of a cybersecurity content marketing agency.

In this blog post, we’ll cover what to look for when outsourcing content marketing support to a cybersecurity content marketing agency. 

What does a cybersecurity content marketing agency do?

Security sales are complex. They typically involve a mixture of technical and non-technical business buyers operating within a team who will consider a vendor over a long period (unless it’s an urgent issue they need help with).

Bringing someone to your website or booth at a trade show is only the starting point and 75% of B2B buyers would rather do their own research rather than contact your sales reps. 

For marketers and sales teams working in the security space, this situation creates long funnels, lots of points of contact, and a huge demand for content.

Cybersecurity marketing teams need content marketing support that can help them:

  • Grow an audience for their brand across different channels. 

  • Make their organization a trusted authority in its niche.

  • Position their executive team as thought leaders.

  • Turn visitors to their website and marketing events into leads.

  • Keep up with evolving industry trends and hype cycles.

  • Constantly produce information that is technically accurate. 

  • Feed the sales team with qualified leads.

You can read this blog for more information on how cybersecurity marketing teams can accomplish all these things with content campaigns. The short version is that content marketing is an omnichannel marketing approach that almost all leading cybersecurity companies excel at.

Your options for outsourcing cybersecurity content marketing 

There are three main ways to outsource cybersecurity content marketing or get marketing campaign support. 

1. A Cybersecurity content marketing agency

There are lots of agencies of different sizes that do cybersecurity content marketing. You can read a full list of cybersecurity content marketing agencies here.

Some large full-service digital marketing agencies do everything from ad campaigns to PR and blog content. Others are specialists in niche areas like content marketing strategy and writing. 

Why choose a dedicated cybersecurity content agency?

For a small (<10 person), specialized content marketing agency, you will be an ideal client. As a result, you will get a security-focused content marketing process, a fast turnaround time on all deliverables, and a combination of strategy and content development that will be hard to match.

Looking for a cybersecurity content marketing agency? We can help. Let’s talk.

Larger agencies or companies offering a variety of cybersecurity marketing services will dedicate less time to your content marketing needs. They typically will also lack a dedicated agency's security-focused content expertise. 

2. Freelance cybersecurity content writer

It's possible to find freelance content writers with experience in the security industry. These individuals might have a background in general SEO content writing work. 

Going down this route can be useful if you have a defined strategy and content development process, including editorial support. 

Freelancers need to be managed efficiently like employees but can help fit into clearly defined roles in your marketing team.

Read our guide to hiring a cybersecurity content writer to learn what to expect. 

3. Fractional content marketing manager

A fractional marketing manager can slot into your team to fill a role left vacant by someone else. Individuals who perform this role tend to be experienced and are able to offer consulting services.

Read our guide to fractional content marketing

Make Cybersecurity Content Marketing Magic

Cybersecurity content planning and development should be an enjoyable process.

People get excited about having their opinions heard, and when you bring together your technical experts and your marketing team, you get to learn a huge amount about your own products and brand. 

Input is vital but sucessfull content marketing also relies on finding support from a content marketing team that knows the market, understands technology and has worked with cybersecurity companies before. 

Looking for insights and support with your cybersecurity content marketing efforts from a leading cybersecurity content marketing agency?

Get in touch with us at Content Visit and we can start building great content together.

Written by Laura Martisiute